The hard trodden Detroit Lions have introduced a new logo to their limited arsenal of weapons to refresh their brand that stumbled to a 0-16 season last year. Some changes have also been made to the team’s uniforms. New trim lines have been added, and the logo is above the numerals on the jerseys. Helmets now feature the new logo on each side. It’s the most significant change since 1961, when the logo was originally placed on helmets.
Ah, now I see. When your team sucks, change the uniforms. Its like replacing the stock Yugo radiator cap with one from a Ferrari.