The Daily Man-Up

July 25, 2017 | No Comments » | Topics: Man-Up

“If you want to live an exceptional and extraordinary life, you have to give up many of the things that are part of a normal one.” –Srinivas Rao

Most people have a hard time saying “no.”

Most people don’t have fulfilling, intimate relationships with their loved ones.

Most people are unhealthy and overweight.

Most people are compulsive buyers and foolish spenders, perpetually in debt.

Most people have no long-term plans or goals.

Most people can’t commit to anything.

Most people don’t sleep well.

Most people consume too much alcohol, caffeine, and sugar.

In short:

Most people live ordinary, average lives.

And to quote Seth Godin:

Is there a difference between ‘average’ and ‘mediocre?’ Not so much.

The Truth is Bad For Business

The world is only too happy when people remain average and ordinary.

That’s because the larger mob of society — unfulfilled, average individuals who settle for less than they could have — play right into the world’s desire for money, power, and influence.

To put it bluntly — the world doesn’t care if you succeed. The world would rather you play your part as a cog in the bigger wheel.

A large theme told to our society by those in power — companies, corporations, influencers — is that we need more. More clothes, more food, more money, more “stuff.”

In truth, we don’t need more of any of these things (something extraordinary people see with great clarity).

But this truth is bad for business.

So the world targets our weakest pressure points and basest behaviors — insecurity, pride, fear, sex drive, jealousy — and tells us exactly how we can “fill our void.”

With products. Cheap imitations. Shiny new gadgets that give the appearance of wealth. Things that (we’re promised) will finally satisfy us, but really only leave us wanting more.

If you want to live an extraordinary life, you need to realize this simple truth:

The world doesn’t cater to extraordinary people.

If you want to be extraordinary, you’ll need leave the safety and comfort of the majority.

Check out the rest of the article here