When a black guys say I can dance
When I check my bank account after the weekend
“For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much—the wheel, New York, wars and so on—whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man—for precisely the same reasons.”
- Douglas Adams, The Hitchhiker's Guide to the Galaxy
Have you had the urge to flip off the television and read a good book lately? Well, maybe you haven’t,
if the abundance of news reports talking about how dreadfully illiterate the general populace has
become are at all accurate. Prove them wrong and do yourself a favor by picking up a couple of the life
changing books described below.
1. Influence: The Psychology of Persuasion by Robert Cialdini
If you were to choose to read only a single book from this list, Influence would be an excellent choice.
In it, Cialdini describes at length six distinct methods of persuasion. Not only will you be provided with
explicit details on how to apply these principles in your own interactions, but also how to recognize
when you’re the one being influenced, be it from an unscrupulous marketeer, your significant other, or
even your boss at work.
Cialdini provides interesting stories and anecdotes for each principle of persuasion, which give you
the opportunity to see how the concepts are applied. This is a welcome departure from being forced to
wade through page after page of theory (as is the case with a number of other pop psychology books).
While this book is well known among circles of professional marketers, the information within will
be useful to just about anyone who reads it. The author backs up his claims with extensive citations of
real-life studies and psychology publications, but he manages to make the book incredibly entertaining
and easy to digest. After reading Influence, you’ll become a smooth operator, avoid being manipulated,
and never look at a sales pitch the same way again.
We took pictures of the front, back, left, right, and top of our heads, then warped the images such that they could be printed and attached to a cubic helmet/mask/thing.