(photo: Jonas Verstuyft )
“The bigger the ‘why’ the easier the ‘how’.” — Jim Rohn
Your goal or desired outcome needs to be truly desirable. You need to really want it and have compelling reasons for wanting it.
Jim Rohn once said, “Reasons come first, answers come second.” You need reasons for doing something. Those reasons are your WHY.
The more reasons you can give yourself for accomplishing something, the more motivated you will be. These reasons, when powerful, become NEEDS. For example, look at your life right now.
Most people look at their current income as a product of their situation or capability. In reality, your current income is based on how much you believe you need.
If you needed more, you’d make more. If you needed to make an extra $50,000 in the next 6 months because the situation or your dreams demanded it, you’d be surprised what you could come up with. Necessity is the mother of invention.
Your current level of income reflects the size of your reasons. Most people have this backward. They work so they can make money. When you have compelling reasons, you make money so you can do more work. The work is sweet because you have very specific and powerful reasons for doing it.
If you can make your reasons bigger, more exciting, and personally meaningful to you, then you’ll start to conceptualize clear goals.
The bigger your reasons, the bigger your needs. If you have big goals, you’ll need more resources, a team of people to help you, and probably lots more income.
According to marketing legend, Jay Abraham, there is zero correlation between being good at something and making money. There are a lot of very talented people who don’t have enough reasons to take their work and life to the next level.
Although there is zero correlation between being “good” and making money, there is a direct correlation between marketing and making money. The more compelling your reasons become for achieving a particular goal, the more willing you’ll be to get the word out and to succeed.
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