A clothing company is facing backlash after it showed off several hoodies featuring the names of schools with mass shootings.
Bstroy, a self-described “neo-native” post-apocalypse streetwear brand, unveiled their Spring 2020 menswear collection through a series of images on Instagram, which show models walking a runway wearing the brand’s new clothes. Four of the looks, however, received instant backlash for depicting mass school shootings, including Columbine, Virginia Tech, Sandy Hook, and Stoneman Douglas.
Each of these hoodies displayed the school’s name on the front, with bullet hole details added throughout, recalling the tragedies of multiple students who were shot and killed on campus. The reaction was swift. “This is REPULSIVE,” one commenter wrote. “I am absolutely revolted,” said another.
Fred Guttenberg, whose daughter was one of the 17 people killed at Marjory Stoneman Douglas High School in Parkland, Florida, last year, also criticized the brand’s decision to show off the hoodies.
“Under what scenario could somebody think this was a good idea? This has me so upset. If any of my followers [know] anybody involved with this clothing line, please ask them to stop it immediately,” he wrote on Twitter.
The brand release an “artist statement” which describes the inspiration behind their newest collection. “Sometimes life can be painfully ironic,” it reads. “Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”