Corporate TikToks often toe the line between engaging and cringeworthy, but an Arizona dealership recently found itself in the spotlight for all the wrong reasons. Larry H. Miller Chrysler Jeep Dodge Ram in Surprise, Arizona, showcased its employees discussing their notably high car payments, and the online community was less than impressed.
Although the dealership has since taken down two of its videos that prompted employees to share their car payments, reactions and responses to the original content continue to circulate. The videos were straightforward, revealing the monthly payments dealership employees made for their vehicles.
Does this dealership realize this makes them all look really bad???? pic.twitter.com/RGhOoMznXt
— Jessica Ray (@jessicaray0) August 27, 2022
It’s worth noting that the Miller dealership isn’t alone in this trend. Several dealerships have shared similar content, ranging from average payment disclosures to more eyebrow-raising figures. However, it was Miller’s “Big Boy Edition!!!” video, highlighting payments in the thousands, that truly caught the internet’s attention.
The backlash is understandable. Publicizing such high car payments during a time when average monthly car loan payments are soaring seems ill-advised. According to Forbes, the average monthly new car loan payment rose to $667 in the second quarter of this year, up from $582 in the same period in 2021. Edmunds reported that a staggering 12.7% of new vehicle loans in June 2022 had monthly payments exceeding $1000, a significant increase from 7.3% in June 2021. With rising interest rates and supply chain disruptions inflating car prices, many consumers are feeling the pinch.