It is not anything massive yet, just small things, and I do not know if my gut feeling is off or if it is worth intervening.
He follows this weird “women’s red flags and cheating signs” page, as well as one influencer who duets women complaining about men. Instead of responding to what they are saying, the influencer just picks on their looks. It feels weird and mean spirited for no reason.
He has also been really into the “looksmaxing” scene. I know how slippery that slope can get because I watched my cousin go down it.
I do not think it is a massive deal right now, but I would like to know what signs I should look out for, since I know he gets black pill content on his For You page a lot. What are some signs that may show up at the beginning?
Thank you.
Your gut is probably picking up on a direction, not a fully formed belief system yet. And that distinction matters.
A lot of guys brush up against looksmaxing, dating strategy content, gym culture, self improvement content, or edgy algorithm bait without becoming deeply misogynistic. But the thing that makes red pill and black pill content concerning is not just the content itself. It is the emotional posture that often comes with it: resentment, humiliation, contempt, paranoia, and treating relationships like power games instead of human connection.
The examples you gave are worth paying attention to because they are less about self improvement and more about enjoying the dehumanization of women. That influencer mocking women’s appearances instead of engaging with what they are saying is a good example. That kind of content trains people to dismiss women emotionally rather than understand them. It normalizes contempt.
The biggest early warning signs are usually subtle shifts in attitude before they become outright statements. Watch for him talking about women as a category instead of individuals. Phrases like “women always,” “females only want,” or “girls these days” can signal generalized resentment.
Also watch for a drop in empathy. If he starts framing women mainly as manipulative, shallow, attention seeking, or untrustworthy, that matters. If he becomes increasingly suspicious about cheating, loyalty, male competition, or “tests” women supposedly run, that matters too.
Another sign is when everything becomes transactional. Affection becomes “validation.” Kindness becomes “simping.” Vulnerability becomes “weakness.” Relationships become strategy instead of connection.
Pay attention to whether his media diet becomes mostly rage content, humiliation clips, cheating stories, “modern women are cooked” content, or black pill fatalism. Algorithms reward outrage and insecurity, and that can reshape how someone sees people.
The important thing is not whether he follows one weird account. It is whether the content is changing how he treats people, especially you.
You do not need courtroom evidence before paying attention to discomfort. Healthy relationships are allowed to include conversations like, “Hey, I’ve noticed some of the content you’ve been consuming feels pretty mean spirited toward women. It has been sitting weird with me.”
That is not controlling. That is observing and communicating.
His response will tell you a lot. A grounded person can discuss this without spiraling into defensiveness or calling you sensitive. If he immediately mocks your concern, doubles down, or starts framing basic empathy as weakness or manipulation, that is more revealing than the accounts themselves.
You are not overreacting by noticing the trajectory. You are also not required to assume the worst immediately. Stay attentive to whether this is becoming an identity built around grievance and contempt instead of confidence and growth.