Interesting

Meet Brendan Walsh, Professional Poo Diver

Brendan Walsh runs a commercial diving business in Melbourne and spends his days in all sorts of no-air environments, with a small part being sewage.

Sewage diving in Australia is essential because we use bacteria instead of chemicals to break down the solids.

Big stirring machines run 24 hours a day and moving parts constantly break, which is when Mr Walsh’s business is called in to repair them.

[Read more…] about Picture of the Day

A bicycle company struggling with damaged shipments used our tendency to scan content and make assumptions by putting a TV image on its box. Damage rates fell 80%

Since early 2016, VanMoof, a Dutch bicycle company, has been shipping its bikes in cardboard boxes with pictures of TVs on their face. VanMoof creative director Bex Rad explains how the bit of trickery was meant to reduce damage.

Bikes are generally thought of as more durable, so shipping companies might not be as careful as they would with a television.

“After a while, fragile labels — which we have tried, believe me — become like wallpaper,”

“We think our solution works better because shipping companies know that if they damage a TV, it ends up being a whole lot more work, so they treat it more delicately.”

The technique has noticeably reduce damages rates: Rad claimsthat the design change led to 70-80% fewer damaged bike products on arrival.