
One of the most pervasive beliefs in American consumer culture is the notion that hard work must be rewarded with spending. This phrase—“I work hard, so I deserve this”—serves as a powerful justification for acquiring luxury cars, designer handbags, extravagant vacations, and a host of other status symbols. It is a sentiment echoed in advertisements, whispered in car dealerships, and repeated at the checkout line in high-end retail stores.









