
Have you ever watched a friend, partner, or family member make a decision so bafflingly bad that you wanted to shake them and shout, Why are you doing this to yourself?! Maybe it’s a sibling stuck in an unhealthy relationship. A parent who refuses to go to the doctor. A spouse who won’t stop scrolling their phone at dinner.
If you’ve ever tried to change someone’s behavior—nudged, suggested, begged, pleaded, or outright demanded—you’ve probably learned one frustrating truth: You can’t make a person change.









