
There are few things more satisfying than watching an industry that spent generations selling scarcity suddenly discover what happens when scarcity disappears.
Natural diamond prices have fallen roughly 60 percent in five years.
In March 2022, a one-carat natural diamond hit an all-time high of around $10,000. Since then, prices have cratered.
And the primary reason is beautifully simple:
We figured out how to make diamonds.
Not fake diamonds. Not cubic zirconia. Actual diamonds.









