
There’s a pretty significant shake-up happening in the diamond industry right now, especially in natural diamonds. “Reckoning” honestly isn’t an exaggeration.
The biggest issue is that the old diamond business model depended on three things staying true:
- Diamonds are rare
- Diamonds hold value
- Consumers emotionally care whether a diamond came from the earth
All three are getting challenged at the same time.
[Read more…] about Why the Diamond Industry Is Suddenly in Trouble








