
Corporate speak is one of those things everyone claims to hate, yet somehow continues to use with the quiet enthusiasm of a person refilling their own drink at a party they don’t want to be at. It’s a language that exists not to communicate ideas, but to create the feeling that ideas are being communicated. And the strange part is, it works—not because it’s clear, but because it’s familiar. It’s the linguistic equivalent of elevator music. No one listens, but everyone recognizes it.









