
No one at the companies behind TikTok, Instagram Reels, or YouTube Shorts calls their products “addiction machines.” That phrase tests badly in earnings calls.
They prefer words like engagement, retention, stickiness, and time spent. Each one sounds neutral. None of them is. Together, they describe a system that is rewiring how hundreds of millions of people think, feel, and behave — in real time, at global scale, and with almost no meaningful guardrails.
[Read more…] about What Reels, TikToks, and Shorts Are Doing to Our Brains









