
You don’t join a cult. Not really. You don’t wake up one day and say, “You know what sounds good? Renouncing my identity, surrendering my bank account, and apologizing to a charismatic stranger for having a favorite color.”
What happens instead is much weirder. And much more normal. You get invited to something.
[Read more…] about The Cult Playbook (and Why Smart People Still Fall for It)









